Earlier today via press release, Gen Con announced a renewal of its partnership with Sun King Brewing Company, continuing an uninterrupted relationship that began in 2012. As part of this partnership extension, Sun King will craft the official beer for the historic Gen Con 50, operate an outdoor 21-and-over beer garden during the convention, and provide entertainment on W. Georgia St in Indianapolis.
For Gen Con 50, taking place August 17-20, Sun King will brew a Belgian-Style Golden Ale, available in both cans and drafts at the convention as well as via bar, restaurant, and packaged liquor providers in the Indianapolis metro.
“While pondering Gen Con 50, thoughts of a Belgian Golden Ale came to mind,” said Dave Colt, Head Brewer/Co-Founder of Sun King Brewing. “A golden anniversary should be celebrated with a beer golden in color, with complex fruity esters and moderate spiciness, a first for Sun King Brewery to make in celebration of our partnership with Gen Con.”
Sun King Brewing has created official beers for five prior Gen Con events, including last year’s 20-Sided Rye.
“Our partners at Sun King truly understand the Gen Con attendee,” said Scott Elliott, Vice President of Business Development at Gen Con. “A significant portion of last year’s 61,000 Gen Con attendees sampled the Sun King beer, and their feedback on its taste, branding, and packaging art was our best yet.”
“Gen Con is one of our favorite events of the year and over time, as our partnership has grown, so has the excitement and anticipation around the brewery!” said Clay Robinson, Co-Founder of Sun King Brewing. “We’ve got a lot of fun in store surrounding Gen Con 50 and are honored to be a part of the celebration.”
Gen Con 50 T-shirts Now In-Stock
Looking for the newest licensed gear? Gen Con’s Official Merchandise partner, OffWorld Designs has updated their store with the new Gen Con 50 T-Shirt! Check back frequently as they will begin releasing new apparel and merchandise all the way up until Gen Con.
Order now and remember free domestic shipping on all orders over $100. Be the first in your gaming group to get your official gold dragon gear!
Gen Con 50 Marketing Fellowships Announced (Part 1 of 2)
For the past eight years, Gen Con’s Entrepreneurs’ Avenue has offered a special area in the Exhibit Hall that exclusively supports exciting new exhibitors. In 2017, 36 new companies will exhibit in Entrepreneurs’ Avenue. Attendees can discover new companies and products in this area, as well as welcome new friends into the gaming industry.
Gen Con also awards Marketing Fellowships to the top six applicants from Entrepreneurs’ Avenue, each year. These awards afford the selected companies the opportunity to gain better exposure for their businesses through on-site marketing and expanded booth space.
Please join us in congratulating the first three announced Gen Con 50 Marketing Fellowship recipients. Additional winners will be announced via newsletter in the coming weeks. They each have provided introductions below.
Keymaster Games is an indie game developer and publisher in Athens, Georgia. Their heart is to bring games with captivating experiences and elegant designs to the table. They kickstarted their first game Control in 2016 raising $73,615—almost 1000% of its funding goal! In this small card game, you are a time traveler fighting to escape a rupture in spacetime. You must tactically refuel your time machine while stopping other players from refueling theirs first. Will you escape?
They have even bigger plans for 2017. Keymaster Games is excited to announce Campy Creatures, which will launch February 7 on Kickstarter and release at Gen Con 50. Each player is a mad scientist in need of precious mortals for future experimentation. Instead of getting your hands dirty, your army of Campy Creatures is here to do your bidding. It’s a wild rumpus for 2–5 players as you try to use your creatures wisely and guess what other players are going to do. To find out more about Keymaster Games and how to get your copy of Campy Creatures, head over to www.KeymasterGames.com.
Pandasaurus Games is a board and card game publisher known for games that are as uproarious and addicting as they are visually stunning. Husband/wife duo, Nathan McNair and Molly Wardlaw, started it all in 2012 as a plea to bring attention to a beloved title, Tammany Hall. The magical world of board game publishing proved too intoxicating to stop with just one game, and today Pandasaurus is the proud home of hits such as Machi Koro, The Game, Cat Tower and StarFall. Games in the current and upcoming catalog feature game designers and artists from across the globe ranging from Germany to the United States to Japan to Australia and beyond.
2017 marks new frontiers for Pandasaurus and the soon-to-be released titles are sure to be jaw dropping. First up is the post-apocalyptic pick-up and deliver that already has critic’s tongues wagging, Wasteland Express Delivery Service. Other titles include the odd-ball, nostalgic beauty, Dino Island and Japanese critical darling, Minerva. This year will also hold some of the most out-of-the-box, eyeball grabbing designs the industry has ever seen. But some secrets are worth keeping. Keep your eyes peeled for more at Gen Con 50!
Roxley is here to dominate the world through board games that are innovative, addictive, beautiful, robust, polished, and replayable. Their titles Super Motherload, Steampunk Rally, and Santorini have won the Canadian Game Design of the Year award, the international Ciutat de Granollers award, multiple Dice Tower Seals of Excellence, and have crowdfunded over a million dollars since 2015. Upcoming projects include the new edition of legendary designer Martin Wallace’ classic economic game Brass, and its all-new sister game Brass: Birmingham; Sails to Steam by Matt Tolman; expansions for existing Roxley titles and much more.
Roxley games are available worldwide via your local game store or directly from roxley.com, and more will be coming to Kickstarter in the near future. Roxley works to provide thorough game reviews and descriptive videos in advance of crowdfunding. Their Kickstarters have been praised as having a sense of community, with interactive contribution, detailed updates, timeliness, and proven accountability.
Roxley is based in Calgary, Alberta, where Director Gavan Brown leads a core team featuring some of Canada’s best designers, developers, graphic and visual artists, video professionals, and gaming ambassadors.
Badge and Housing Information
Did you miss last week’s info about Badge Pre-Registration and Housing Registration? Don’t worry!
Here’s a link to the newsletter with all the pertinent info.
Early Event Submission Begins This Weekend
Want to host events and/or run games at Gen Con 50? Have a fun idea for a unique Gen Con experience? Anyone may submit event ideas, gaming or otherwise, for Gen Con!
The Program Management team will begin reviewing events during Early Event Submission, beginning January 22 and lasting until February 19. Events submitted during this time have the highest chance of receiving placement and organizers of these events have the opportunity to receive more feedback from the Program Management team.
All event organizers and GMs should read the updated Event Host Policy thoroughly. The updated policy has key information updates for 2017, including notes on automatic badge refunds and changes to Late Event Submission.